Home Page Optimisation

Clients are forever asking what content should be on their home page, and how should it be optimised.

How long is a piece of string used to be the answer, until Kevin Gold wrote this excellent guide - Five Factors for Landing Page Optimization, which reads like a good balance between content and optimisation.

Five Factors for Landing Page Optimization Search Marketing Standard Blog

(1) Keep Focused on Your Primary Objective
(2) Choose a Clear and High Visibility Headline Placement
(3) Present the Call-to-Action Clearly and Vibrantly Right on the Landing Page
(4) Reduce Navigational Links
(5) Use Crisp, Eye-attracting Images

Spelling - Optimization -v- Optimisation

I often say this... beware of spelling differences between Australia and U.S.A. Yes folks, here in Australia (and very similar to the United Kingdom), spelling tends to replace a 'Z' with an 'S'.

Optimization = Optimisation
Landing page = Home page
Search engine optimization = Search engine optimisation

Never trust anyone who calls a buoy a BOOEE... more commonly known as BOY in the southern hemisphere, as in buoyant! So, does that mean they say booeeant?